No B S Guide To Brand Building By Direct Response

Author: Dan Kennedy
Publisher: Entrepreneur Press
ISBN: 1599185334
Size: 68.89 MB
Format: PDF, ePub, Mobi
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"Millionaire maker Dan S. Kennedy and co-founders of Iron Tribe Fitness, Forest Walden and Jim Cavale, debunk branding lies and myths and reveal the truth behind the power, value, creation, and care and feeding of brand identity for products, services, small businesses, and entrepreneurs"--

No B S Guide To Direct Response Social Media Marketing

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 161308322X
Size: 61.66 MB
Format: PDF, ePub, Docs
View: 2580
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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

No B S Direct Marketing

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Size: 50.37 MB
Format: PDF, Mobi
View: 7468
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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

No B S Guide To Maximum Referrals And Customer Retention

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613083343
Size: 28.46 MB
Format: PDF, ePub, Mobi
View: 2604
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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

No Bs Marketing To Seniors And Leading Edge Boomers

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1599184508
Size: 19.98 MB
Format: PDF, Mobi
View: 4227
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The Road-map To Tapping Into Boomer And Senior ExpendituresFor the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomerand senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

No B S Trust Based Marketing

Author: Matt Zagula
Publisher: Entrepreneur Press
ISBN: 9781613081761
Size: 67.11 MB
Format: PDF, Kindle
View: 2536
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“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers • 8 ways to demonstrate trustworthiness to prospective clients • The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations • How to avoid dumb mistakes that scream “salesman” to prospects • Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? • How to keep products, services and prospects away from the avalanche of competitive and confusing information online • The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Ultimate Guide To Facebook Advertising

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613082851
Size: 59.24 MB
Format: PDF, ePub, Docs
View: 1524
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GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits. Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything

Iron Tribe

Author: Forrest Walden
Publisher:
ISBN: 9781599323909
Size: 54.24 MB
Format: PDF, ePub
View: 5429
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Iron Tribe is the fascinating story of how a garage hobby and a passion for changing people’s lives through fitness exploded into the fastest growing fitness franchise in the country. From early success as the top franchisee in the country in another fitness franchise, to ministering to people who lived in a dump in Honduras and realizing that he didn’t have it all figured out, join Forrest for this exciting and often surprising journey. The story involves birthing a franchise business, creating a non-profit that has impacted more than 200,000 people with the gift of clean water, and, most importantly, a vibrant and loving family. The lessons he learned along the way are applicable to any entrepreneur, executive, or leader who wants to maximize their time, talents, and resources while living a life of significance.

The Ultimate Marketing Plan

Author: Dan S. Kennedy
Publisher: Adams Media
ISBN: 1440514321
Size: 57.85 MB
Format: PDF, Docs
View: 5823
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Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.